Post-show Follow-upThis guide will walk you through all the steps and preparation you need to tackle to make sure you'll get the best result from a tradeshow participation.Your company will be present at trade shows this year? What are the 5 points you need to check to make sure you'll maximize your ROI.A benchmark of the most usefull tools and services to capture contact data when you're on the goLearn the best ways to effectively follow up after an event and make people act upon your "call to action"Your time windows to interact with leads you met at a tradeshow is very short. Be sure to act before you are forgottenDear machine, handle all these nitty-gritty tasks of copy/pasting things, creating new entries from a form submission and sending the right email, for me.
Digital marketingYour surveyed your customers. Great! Now, how do you best harness the results to make a better product and grow your business? Let's see a real world example.The journey from customer acquisition to sales increase. With some clever optimization on certain pages. Along with a nice podcast.Understand how API work without programming knowledge.Those daily pesky tasks you need to handle? These files you need to share? There're lots of solutions for that.A "journey" into app world: how to be user-friendly and successfulLearn how to stand up to developers and make your argument for using “off-the-shelf” product.Why "marketing automation" is misleading. What is it really about.Who is the person you're talking to? Know his/her language so you can connect in a deeper level with her aspirations and needs.